MILESTONE COMMUNITY BUILDERS: THE GROVE
OverviewMilestone Community Builders—Austin’s largest private homebuilder—needed a way to market their newly-built residences at The Grove. The Grove is a luxury mixed-use community featuring single-family homes, townhomes, condos, dining, retail, workspaces, nature trails, and outdoor gathering spaces, all in one centrally-located space. When living at the Grove, everything one could need lives just outside their front door.
As expected in the middle of the global pandemic, The Grove had not been meeting its home sales quota. Milestone needed a way to paint the dream of The Grove, though it hadn’t been fully built yet. They asked us to create a marketing campaign to illustrate all that The Grove has to offer—that this is the up-and-coming place to be. The project constraints, however, required that the campaign could function both during and beyond pandemic life.
Project DetailsGDUSA 2020 Advertising Campaign Award
Martech 2020 MarCom Award, Gold
Scope: Multi-Channel Advertising Campaign
Role: Lead Designer // Campaign Concept Development, Strategy Development, Art Direction, Advertisement Execution
Copywriter: Moira Allen
Campaign Concept_______ gathers here.
Working off of The Grove’s official tagline “Austin’s Gathering Place,” we incorporated a fill-in-the blank headline treatment to illustrate all the things that meet you when you life your life at The Grove. These interchangable words are grouped in campaign phases, so they may apply to either socially-distant life or a future state when we can all gather again.
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"I am continually impressed by the work of MODintelechy. Their attention to detail, problem-solving ability, and responsiveness to timely issues make them a great partner."
—Jared Glazar, Director of Marketing, Milestone Community Builders, The Grove